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01
Mar
2017

How to Choose the Right Website Development and Online Marketing Company in Fresno

March 1st, 2017 | in Online Marketing
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How to Choose the Right Website Development and Online Marketing Company in Fresno

In today's technological landscape, online marketing and website development are two critical services that can make a tremendous difference in the success of your Fresno-based business. Choosing the best company to support you in these areas is an important decision. Consider the following considerations to make sure that the company that you engage in Fresno is best suited for your company's needs and requirements.

Web Development

Knowing what your company's website requirements will be is essential when you approach web development companies. Be sure that the company develops responsive websites, meaning that they work on smartphones and tablets as well as desktop and laptop computers.

Websites can also include the following enhanced features:

  • Use of multimedia (videos, animation) to demonstrate expertise, products, and services;
  • E-commerce and payment platforms;
  • Use of cookies to track visitor behavior;
  • The integration of google analytics or other Search Engine Optimization (SEO) analytics services;

Other business-specific tools suitable to your company (e.g., a built in reservation system, live 'helpdesk' feature for site visitors, etc.).

Some website companies provide you with a website and teach you how to make minor updates and changes, which can help in reducing long-term cost.

Online Marketing Services

Online marketing drives customers to your site, and engages them with your products and services. Fresno residents and businesses will be looking for the products and services that you provide, and online marketing exists to make sure that they find you. Online marketing includes SEO blog posts and web articles, strategic advertising, development and maintenance of social media outlets (facebook, twitter, instagram, yelp / tripadvisor, youtube, etc), and local search optimization. Done right, online marketing can catapult interest in your company and, as a result, brand recognition and sales.

Fresno businesses will want to engage an online marketing and web design company like Cityline Websites Fresno, as they have expertise in the city's consumer base. Look for a company that offers excellent testimonials and provides a suite of services to match your specific needs and budget.

Call Cityline Websites Fresno today and then, all you will have to do is sit back and watch your business boom. 


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